It’s raining celebrity brand endorsements for film stars from the South and with good cause. Allu Arjun (of Pushpa fame) and Samantha Ruth Prabhu (The Family Man and Oo Antava fame), as well as other performers, are being aggressively courted by advertisers as a result of the “pan-India” a term that is now widely used for achievements of their films and OTT shows.
South Indian actors are edging Indian Bollywood actors in the battle for brand endorsement. Continue reading!
Name of these top South Indian Actors
In national-level endorsement deals for major brands like Coca-Cola, Frooti, Kingfisher, redBus, McDonald’s, and boAt, executives said, movie stars from the south, mainly Tamil and Telugu cinema, have surpassed some of the top Bollywood names.
These actors include Allu Arjun, Mahesh Babu, Rashmika Mandanna, Samantha Prabhu, Prabhas, and Vijay Deverakonda. In many instances, they are also receiving better pay, as several high-profile Bollywood films have reported box office failures.
Celebrity Brand Endorsement -South Vs Bollywood Stars
Due to the declining box office success, traditional FMCG companies like Frooti, Coca-Cola, and Kurkure, as well as cutting-edge internet companies like Myntra, Mamaearth, and Zomato, are swarming to cast their attention on South Indian performers.
According to industry estimates, Allu Arjun, the highest-paid actor in Telugu films, may get endorsement fees ranging from Rs 2 crore to Rs 7.5 crore; the upper range is equal to what leading Bollywood celebrities such as Ranveer Singh can command for a single campaign.
Allu Arjun would have much larger revenue per thousand viewers than Ranveer Singh. Bollywood stars impact viewers in the north, west, and east, but South performers make an extra 30–40% per square kilometre of effect compared to other stars.
But will this Trend Continue, or is it Just a Fad?
It is no secret that Telugu, Tamil, Kannada, and Malayalam actors have become extremely popular due to the box office success of south Indian films and the removal of linguistic barriers in the OTT era.
According to research, South Indian movies made Rs 2,400 crore at the domestic box office in 2021, three times more than Bollywood, which made roughly Rs 800 crore. The Hindi film business is still plagued with high-profile flops in 2022, while South films like KGF and RRR have enjoyed pan-Indian and international success.
According to our conclusion, Baahubali strengthened the position of the South. North Indians watched Pushpa in theatres and on OTT simultaneously. Celebrity brand endorsement is not just a fad. It is a fixture. And as long as Southern content is popular, so will its celebrities!