Nowadays, as more people accept the idea of a virtual world, virtual influencers are becoming fairly famous worldwide. India has also gone on board, launching Kyra in December 2021 as its first virtual influencer. Kyra praised her admirers for helping her reach the milestone of having one lakh Instagram followers.
Less than a fortnight after the advertisement’s premiere, Kyra, India’s first virtual influencer, has racked up more than 20 lakh Instagram views and more than 10 lakh YouTube views for her maiden collaboration with renowned audio company Boat.
Virtual Influencer: What is it?
It’s common for people to establish themselves as influencers on social media, offering advice on how to duplicate fashionable trends. The first virtual influencer in India was discovered on Instagram. She may appear to be a young, classic fashionista, but she is not.
Because of their remarkable likeness to humans, the rise of virtual influencers worldwide makes it difficult for individuals to tell them apart. With Kyra, a photorealistic digital influencer rapidly approaching 100,000 app followers, India has joined the game.
Top 10 Instagram Influencers in India
Every continent has a significant presence in influencer marketing, and India is no exception. Including diverse influencers is essential for brands with a global audience.
India’s lively and colourful people stand in for the billions of people worldwide looking for material that speaks to their interests and culture.
- Bhuvan Bam
- Kusha Kapila
- Diipa Büller-Khosla
- Nikhil Sharma
- Komal Pandey
- Farah Dhukai
- Dolly Singh
- Mithila Palkar
- Masoom Minawala
- Tamanna Roashan
More About The Instagram Influencer Kyra
Imagine a humanoid promoting headphone. There are some differences between this circumstance and a scene from a new-age sci-fi movie. At the moment, virtual influencers are hugely popular, with people like them promoting Samsung and Ikea products.
Kyra, a famous Instagram influencer, is one of them. When you first see her, she gives the impression that she is just like everyone else. She seems to be holding herself in a strong, confident manner, and you find yourself drawn to her expressive gaze.
But when you remain, possibly for more than a minute, it becomes increasingly clear that she isn’t being sincere. This interest draws users to virtual influencers every day.
The people who create these characters are the ones who shape them. They share similarities with producers on other contemporary social media platforms. The majority of them think of themselves as living, vibrant emotions and intense feelings. Kyra’s arrival stands out in India, where foreign companies have rushed to market their products.
She was developed by Himanshu Goel and his co-workers at Top Social India’s influencer marketing firm. Her Instagram account receives over 179,000 daily visits, and she has generated a lot of attention online.
India has jumped on the virtual reality bandwagon as the rest of the world by launching Kyra as its first virtual influencer. Netizens have been astounded by her remarkable similarity to a genuine girl, who seems so authentic with her gorgeous peachy skin, stylish hairstyle, and naturally welcoming demeanour.