Lenskart is one of the most successful online startups in India. Founded in 2010, the company has quickly become a leading player in the online eyewear market. With a wide range of products and a user-friendly website, Lenskart has won the hearts of Indian consumers. Let’s see the Lenskart success story.
What is Lenskart?
Every individual in India knows about Lenskart. Lenskart is an online retailer of spectacle frames and sunglasses, and it is based in Gurugram, Haryana, India.
Lenskart is one of the fastest-growing online retailers in India. It has raised over $100 million from investors such as Ratan Tata, Sequoia Capital, and Unilazer Ventures.
So, what is Lenskart? It is an online retailer of spectacle frames and sunglasses, founded in 2010. It offers a wide range of products, a home try-on service, and has recently expanded its product range to include contact lenses and power glasses.
How Lenskart Started?
Here is the story of Lenskart.
In 2010, three Indian Institute of Technology graduates – Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi – set out to solve a problem that they faced every day: finding affordable and good-quality eyewear. They started Lenskart as an online store for prescription eyewear, and today, it is India’s largest online eyewear retailer.
From the beginning, the three IIT graduates were clear that they wanted to build a company focused on the customer. They started by building a website that was easy to use and offered a wide range of products. They also made sure that their prices were competitive.
They offered a free home trial service to get customers to try out their website. This allowed customers to try on four frames from the comfort of their homes before making a purchase.
They also focused on building a strong team. They recruited people with the right skills and attitudes passionate about solving customer problems.
Lenskart Business Model
Lenskart’s business model is based on the concept of ‘one-by-one.’ This means the company sells one product at a time to a customer. The company has a manufacturing unit in Noida, Uttar Pradesh, where it manufactures its spectacle frames called ‘I-Care.’ Lenskart’s parent company is Valyoo Technologies.
Lenskart offers a wide range of spectacle frames and sunglasses for men, women, and children. It also offers a home try-on service, where customers can try on up to five frames at home before making a purchase.
The company has recently expanded its product range to include contact lenses and power glasses. It has also launched a mobile and virtual reality app, allowing customers to try on glasses without visiting a store.
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