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    Whatsapp Is the Most Utilized Social Media App, Followed by Youtube & Facebook

    WhatsApp is one of the most popular social media messaging apps, and it’s not hard to see why. It doesn’t cost anything, it has a simple UI, and you can send unlimited photos, videos, and voice messages. In addition to that, WhatsApp lets you make group conversations with up to 128 people and includes free phone/video calls with other WhatsApp users. It also synchronizes your messages across your different devices, so you can read them on your computer or tablet while you’re in the office. Many have been wondering what the future of this fantastic app is? What are its prospects for growth? And will it be able to hold on to its market share? Here are some things about the app that might interest you.

    WhatsApp is a cross-platform instant messaging app that was first released in 2009. It has more than one billion active users, and according to the company, it delivers more than 30 billion messages each day. WhatsApp is the most popular messaging service in many countries, especially India, and WhatsApp offers free text and multimedia messages across the globe.

    Here are some facts about this fantastic messenger app

    1) 88% of users are active even on weekdays, mainly for business purposes. WhatsApp has now become one of the top social platforms for business purposes. 

    2) Today, there have been 865 million voice messages sent so far today

    3) 51% of users spend time every single day on WhatsApp

    4) There are 450 million photos shared daily on the app

    5) In India, 71% of WhatsApp users are from rural areas, and 29% of WhatsApp users are from urban areas. 

    6) In a survey conducted by Computer Aided Telephonic Interviews regarding WhatsApp usage, it has been observed that female respondents were 36% and male respondents were 64%.

    The Ministry of Electronics and Information Technology (MeITY) recently announced a new range of rules and regulations regarding OTT platforms, digital media, and social media platforms. While announcing the new rules regarding social media platforms, Ravi Shankar Prasad, MeITY minister, stated in the press conference, 

    We have not framed any new law. We have framed these rules under the existing IT Act. We are trusting the platforms to follow these regulations. The focus of this guideline is on self-regulation. Social media platforms upon being asked either by a court order or a Govt. authority will be required to disclose the first originator of mischievous tweet or message as the case may be.

    The main moto of the statement of Prasad is to declare that the government wants OTT platforms, digital media, and social media platforms to acquaint with a mechanism for improved verification of users. While announcing all these statements and the new rules, Union Minister also stated the rapidly increased rate of WhatsApp use. Union Minister revealed that now WhatsApp is one of the top social media platforms that have over 53 crores users. And after that comes YouTube, which has about 44.8 crores users in India. And one of the fascinating factors is that currently, WhatsApp has been used widely for industrial purposes. 

    Why do people use this much WhatsApp? 

    WhatsApp chat is a trendy and convenient way to connect with friends and family. Chat messages are typically deleted after the chat has ended, meaning these messages are not archived on your phone. This can be both a good thing (as you don’t have to worry about every embarrassing message being saved for eternity) and a bad thing (you have no way to retrieve any of your old messages if you’ve accidentally deleted them). It’s important to remember that WhatsApp chat only stores the most recent version of each message. The inability to access old messages can become inconvenient when you need to reference an event or conversation from several chats ago.

    WhatsApp is a free messaging service that allows you to send text messages and images. It’s one of the most popular messaging platforms globally, with over 1 billion active users. Interestingly, WhatsApp has another side that isn’t as widely known. WhatsApp can also be used to promote your business, stay in touch with customers, and more.  WhatsApp has been dominating the communication world for some time now. It is used by over a billion people every day, and that number keeps increasing. This mobile messaging app has been seen as a viable alternative to phone calls, emails, and text messages because it’s cheap and easy to use. With its high usage rates, some consider it to be a potential threat to the traditional ways of communicating.

    Also Read: Video Chat- A 21st Century Mode of Communication

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    Daniyel Chatterjee
    Daniyel Chatterjee
    Daniyel Chatterjee is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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